Beep Beep, Beep Beep, No.
Hello everyone! Welcome back to another week of UXploration!
Today we'll be taking a look at the wild and wacky world of...used car sales, Oh, yes. Be afraid. Be very, very afraid.
Buying a used car is a tricky endeavor to begin with. There are a thousand variables a person has to take into consideration. It's a large investment, and the consequences of that investment will be hanging around for a long time. As a businessperson selling used cars, you would probably want to communicate to your site's users that you're a trustworthy person, with a decent selection of reliable vehicles. You would want them to be able to browse your inventory, see your reasonable prices, and find your business location!
The Good: Montebello Auto
Montebello Auto does not have the flashiest site around, but it's clean, functional, and won't blind you with hideous patterns and colors that sear into your eyeballs (just wait). Montebello Auto's website is helpful and builds goodwill between the user and the business. Their address and phone number are at the very top, in clear view. There's also a menu that shows you several different options, including inventory. All the information is clearly and neatly laid out, and they are up-front with their pricing, as well as the mileage on the vehicles. This website says, "Montebello Auto is a capable and trustworthy used car dealer."
The one thing about this site that might lead to a breakdown of goodwill is that the logo does not also serve as a "home" button. This inconvenience is mitigated by the fact that there is a functioning "home" button directly above it.
Needs Improvement: Ling's Cars
Much like last week's example of questionable design, the horrors of this site are best experienced, so go check it out yourself. Make sure you play the video, there in the center of the screen. I'll wait.
.....Hey!
Welcome back! Honestly, this one is almost too easy. I'm not even sure it qualifies as objectively bad, because yes, it's horrible, but it seems to be bad on purpose. I firmly believe it the result of a conscientious attempt to make this site the biggest eyesore on the internet. I'm still going to comment on it because this site does very little to create goodwill for the user.
It doesn't give the user the business address or phone number--it barely mentions that Ling's cars is in the UK. The paisley would have made a fun accent detail, but it utterly overwhelms as a background. The site uses several other colors, almost none of which originate in the paisley background. Furthermore, the site itself is off-balance? If you want to leave negative space on your site, please, at least center your content in the middle of the negative space.
No two fonts are the same. Some of the gifs are clickable links, while other are not, so everyone, please wish every user luck in navigating this nightmare. We are distracted with movement all over the page that makes it very difficult to focus. And is that an animation of Britain's Prime Minister? If the prices are on the site, I cannot find them. The only think about this website that says Ling's Cars is trustworthy is the comical text under the owner's photo, which loudly proclaims "I AM LING. YOU CAN TRUST ME." It feels more like they are trying to brainwash us into accepting that.
Thanks again for joining me this week on UXploration! What have UXplored this week? Let me know in the comments. There's just one more post left before this semester ends. What should I write about next time? You'll see soon!


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